Social Media Can Still Be Used for Good

Rethink Social Media

May 07, 20252 min read

Let’s be honest—social media can feel like a toxic cesspool sometimes. Whether it’s political arguments, never-ending bad news, or the pressure to keep up with every algorithm update, many of us (especially business owners) are just plain tired of it.

Frequency Marketing Rethink Social Media

And yet, if you run a business in Missouri, Oklahoma, Kansas, or Arkansas—you know you can’t ignore it forever. You’ve got to post about your services, share what your team’s up to, and maybe even try your hand at a trend or two. But what if there’s a better way?

What if you never had to go viral?

At Frequency Marketing, we work with small businesses all across Joplin and the surrounding region—from Missouri to Oklahoma, Arkansas, and Kansas—and here’s what we tell them: You don’t need 10,000 followers. You need the right ones.

What if you looked at your followers—not as cold leads or numbers—but as real people who’ve chosen to stick around? Even if one of them is your cousin, that’s someone who cares about you and your work. And you can care about them, too.

Relationships drive business. People want to support people they trust. So instead of chasing clout, what if you just showed up for the people who are already paying attention?

Return to Community

Social media was originally designed to connect people. Somewhere along the way, we lost that. But what if we got back to it?

That means:

  • Focusing on engagement, not just exposure

  • Telling your story, not just shouting about your sales

  • Showing up consistently—even when you don’t feel “on-trend”

Consistency builds trust. Storytelling builds loyalty. And those 200 or 500 or 1,000 followers? They’re not just numbers. They’re your people.

Start Small. Stay Real. Grow Smart.

If you’ve been ghosting your business page or feeling overwhelmed by it all, we’ve got something to help. We put together a free download that will help you rethink your content, focus your strategy, and build a social media presence that feels more human and less exhausting.

Grab your free copy of the Social Media Booster at www.frequencymarketingteam.com/socialmediabooster

Let’s build something sustainable, something real, and something that works—for your schedule and your bottom line.

Taylor Brown is the founder and CEO of Frequency Marketing.

Taylor Brown

Taylor Brown is the founder and CEO of Frequency Marketing.

Back to Blog